Make your shop front unique!

Many shops do not have a unique, inviting or brand-specific street frontage

Many shops do not have a unique, inviting or brand-specific street frontage. This may be because some shop owners don't realize how important an eye-catching storefront can be for their business. A recurring theme is that the facade is monotonous and does not stand out in the cityscape. Perhaps it says nothing about what's going on behind the facade? Shop owners should be aware that everything they do affects their business and that even something as basic as a facade can be very important. After all, this is the face of the business!

See how a unique shop front changes character here: https://youtu.be/LA8l1PaGRE8

Exploit the potential of the window surface!

The window surfaces of shop fronts perform the obvious function of allowing potential customers to peek in, "window shop" and become curious. But how can you draw the attention of passers-by to your particular window? One tool you can try is to use the window to communicate your brand identity, creating a visual connection between your store and the products you offer. Try to be creative when doing this. The more unique and eye-catching your facade is, the more likely you are to attract attention and stand out from the competition.

Different expression day and night

The right lighting can give your storefront a dramatic effect and make it more visible and attractive, especially in the evening or on dark days. Consider using spotlights, LED strips or a Smartfilm with a projector behind it. From the outside, covering the window surface of your store with a Smart Film and aiming a projector at it inside the store turns it into a canvas. This opens up an infinite number of possibilities for what you want to showcase. Photos, videos and other graphics can thus adorn the facade day and night. This way, you can pique the curiosity of passers-by in the evening hours enough to keep them coming back during shop opening hours.

Making changes

If your business premises are positioned in such a way that the same people pass by daily, it might be an idea to make some moves that capture enough interest to make them want to stop by. This is despite the fact that they may have visited several times before. One way to do this is by making seasonal or collection-based changes to your display or storefront. If you have a Smartfilm on all or part of your store's window surface, this allows you to quickly change the look of the façade. A Smartfilm can function both as a projector screen and as a whiteboard. The only limit is your imagination.

Perhaps the fall collection is best illustrated with a short film clip playing in the window? Or is it better for the winter collection to express the message with text written directly on the glass? By changing your display regularly, you can attract new customers and create the impression that your store always has something new and exciting to offer.

Combine practical and aesthetic considerations

On hot summer days, the sun's glare can make retail premises tiring for staff and customers alike. However, traditional sunscreens, such as blinds, have the effect of not only shielding blinding light, but keeping it out completely, leaving a dark shop space. By installing a smart film on the window, you can change a transparent window surface into frosted glass in one click. The smart film reduces UV rays and has an insulating effect, without shutting out all light. This allows you to avoid annoying bright light, keep a comfortable temperature in the room, while maintaining aesthetic considerations.

It's also not every day that you want access to the shop floor. For example, inventory counting and remodeling is something you don't need to show to all passers-by. Some businesses may also want to limit visibility outside opening hours to protect assets or products. With a Smartfilm, this can be combined with a cool and flexible street-facing design. So you can easily use privacy screening when needed, without ruining your image and your company's unique identity.

Author: Emilie Wikmann Timm

Date: 25.04.2023